Newspaper companies once had a near-monopoly on local advertising. But the best businesses have to keep adapting.
By David Enna, Tipswatch.com
Today, after 38 1/2 continuous years, I let my subscription to the printed Charlotte Observer expire. I hoped to never see this day: My wife loves the printed paper and I worked at the Observer for 34 years. But the printed paper’s death spiral finally pushed me over the edge.
Officially, the Observer says my subscription is “In Grace,” which I think means it is heading to heaven. And probably the Observer will continue delivering it for a week or two to see if I change my mind. I intend to keep my digital subscription.
Keep in mind that The Observer — with a 138-year history — was once a very high-quality newspaper, twice winning the public service Pulitzer and a few others in past decades. At one point, in the early 1990s, the newsroom employed about 225 journalists and had a daily subscription count of about 225,000.
The corporate parent, McClatchy Corp., went bankrupt in 2020 and was acquired by a hedge fund, Chatham Asset Management. Today, the newsroom is down to about 35 journalists, backed up by a corporate team that copy edits a dozen papers each day. The design of the printed papers is done in the Philippines. The print circulation today is probably about 10,000, but McClatchy is pretty secretive on that topic.
When I see my former co-workers around town, I always ask, “Do you still get the printed Observer?” The answer is almost always “no.” I was a holdout because my wife pores over the printed paper and I do the crossword every day (with a pen).
“In an age in which print has become cost-prohibitive and is limited by early deadlines, The Observer must transform its business,” the newspaper’s editor, Rana Cash, wrote in a letter to readers.
I have heard from several friends who called the circulation help desk over the past year to complain about delivery problems. They were encouraged to drop the print subscription and just go digital. In other words: “We know print is doomed.”
Observer journalists still do quality work, when and where they can. And I will continue to read that work online. But my commitment to print died from a thousand pin-pricks:
No more morning delivery. A couple months ago, the Observer announced it was going to reduce its publication schedule from six days a week to three: Sunday, Wednesday and Friday. Plus, instead of having a carrier deliver the paper, it would be sent by U.S. mail.
That change went into effect a week ago, and so far I have received the Friday paper on Monday (our mail arrives after 5 p.m.) and the Sunday paper on Tuesday. Both papers contained content that was up to 4 days old by the time it reached me. The Friday paper that arrived Monday had an article saying Hurricane Helene was approaching the Florida coast. Actually, it hit land on Thursday evening and caused massive damage in the Carolinas on Friday.
Conclusion: The printed Observer can no longer cover breaking news.
No price cut. My latest subscription bill, which I didn’t pay, was for $21.45 for four weeks. As a retired employee, I was still getting a discount, but the price had been rising in recent years. The Observer quotes its “published rate” at $34.99 a week. I hope nobody is actually paying that.
Newspapers across the country often encourage readers (who are mostly elderly, let’s admit it) to sign up for automatic credit card renewals. And then, they just keep raising prices hoping the old folks don’t notice. Don’t sign up for auto-renewal!
No newsroom. I worked on the Observer’s online team in the center of the newsroom for 20 years and then got laid off in 2016. A few years later, when Covid struck, the Observer moved everyone out of offices in an uptown tower, and then eventually closed the newsroom forever.
I can’t imagine working at a newspaper without a newsroom, because interactions between news-gathering reporters feed knowledge and inspiration. You can’t get that on a Zoom call.
No future for local print journalism. I used to describe the Charlotte Observer as a manufacturing company that produced a product each day and delivered it to your home. That meant expenses — beyond the newsroom — for presses, ink, paper, trucks, gasoline, delivery, etc.
Meanwhile, journalism has shifted from print to digital, where distribution costs are near zero for each added subscriber. Readers prefer news that is updated 24 hours a day, and available on phones, tablets and computers. The near-zero cost of adding additional subscribers is why the New York Times and Washington Post allow me to renew my subscriptions for $1 a week, year after year.
(I still get the printed, home-delivered Wall Street Journal, although I stopped paying for it two years ago, while retaining a digital subscription. I guess the Journal wants — or needs — me as a print reader. A weird side note is that the Journal in our area is printed on the Observer presses six days a week.)
The lessons
Sorry for veering off topic today. But the point is, when you are investing in any industry, keep in mind the potential for a series of death-spiral events. Intel Corp., for example, is struggling today because of its emphasis on PC computing. Microsoft though, has expanded its hold on the work place and cloud-computing and is thriving.
Quality journalism is extremely important, especially on the local level. Who will be our watchdogs? Who will shine light on government spending and abuses? I urge you to support quality journalism, both locally and nationally. And that probably means a digital, not print, subscription.
Here are my digital subscriptions, which I will gladly continue as long as prices remain reasonable:
- The Charlotte Observer
- The Wall Street Journal
- Bloomberg
- The New York Times
- The Washington Post
- Barron’s
And FYI, USA Today is currently offering a legit $1 for one year subscription. (Just don’t forget to cancel after the year.)
* * *
Follow Tipswatch on X (Twitter) for updates on daily Treasury auctions and real yield trends (when I am not traveling).
Feel free to post comments or questions below. If it is your first-ever comment, it will have to wait for moderation. After that, your comments will automatically appear. Please stay on topic and avoid political tirades. NOTE: Comment threads can only be three responses deep. If you see that you cannot respond, create a new comment and reference the topic.
David Enna is a financial journalist, not a financial adviser. He is not selling or profiting from any investment discussed. I Bonds and TIPS are not “get rich” investments; they are best used for capital preservation and inflation protection. They can be purchased through the Treasury or other providers without fees, commissions or carrying charges. Please do your own research before investing.














Interesting question, and it raises many issues, which I may write about later this week. My TIPS ladder ends in…